I was invited to check out the launch of Eminem GSHOCK watches in Jeddah. The launch was held at the DHAD STORE, which Saudi's FIRST Graffiti Store. The whole vibe was very positive & It was really a cool step for GSHOCK to be present in Dhad Store; 1. to drive the people to Dhad & 2. Because it fits their target audience. Most of the watches that GSHOCK offer look underground & rebellious.