Showing posts with label Felukah. Show all posts
Showing posts with label Felukah. Show all posts

Sunday, June 28, 2020

Mesh Hastanna : Where Rap & Illustration Fight for Equality!

Still Frame from "Mesh Hastanna" - Provided by Rama


On June 26th, 2020, Musawah which is the global movement for equality and justice in the Muslim Family, launched a campaign that advocates to reform systems that oppress Muslim women and fights for equality and justice for all. 

With Egyptian Rapper Felukah on the mic & Syrian illustrator Rama on the Animation, the result is "Mesh Hastanna" which means " I Wont Wait" and it's a track that fights for equality...

I fell in love with the track, the music (that is actually produced by Felukah's brother Malik Elmessiry), the animation...

I had the honor to ask Musawah, Felukah and Rama few questions about song/campaign, please find the answers below and show love:-


Musawah: 

re-volt: Thank you for doing this. What inspired you to tackle this issue using rap and illustration? 

Musawah: We have been  advocating for equality and justice in Muslim families since 2009. This year, we launched the Campaign for Justice in Muslim Family Laws, bringing together activists, scholars, policy makers and civil society to advocate for the reform of discriminatory family laws and practices in Muslim contexts

As a knowledge-building movement, we have produced a lot of materials aimed at family law reform, but this Mesh Hastanna project was the first time we used rap and illustration together

It was a learning sprint of sorts, to turn our usual work on its head and come at it from a different angle—of culture, song and illustration—and reach new audiences, particularly young people 
who are engaged and mobilized to change our world for the better. 

We were introduced to Felukah through one of our national Advocates; she was passionate about the project from the get-go, Felukah in turn was a fan of Rama's on Instagram, and so it all came together quite naturally into what you see today!  





re-volt : In what way you think projects like these are needed to start changing minds? 

Musawah: The importance of projects like Mesh Hastanna, and artivism in general, is to inspire people to envision other ways of being and doing. As activists fighting for family law reform, we are coming up against centuries of patriarchal thinking and power structures that don't live up to the trajectory of justice in the Qur'an

The DNA of patriarchy is ingrained into our societies and families, and dismantling it can be arduous, long-term work, in part because it tackles sensitive issues of identity, religion, politics, power. 

But it's not enough to point out how our systems are broken; we have to make spaces and spark conversations to imagine alternatives. So we have to show women's stories in ways that resonate on a deeper level than facts, and that help us to change the discriminatory laws that govern our lives. 

Art, music, poetry, and culture give us other lenses through which to understand each other and the realities we deal with in our daily lives, which is especially crucial for making visible people on the margins and making heard voices previously silenced.

re-volt: it’s been 3 days since the project dropped, how’s the feedback from the public? 

Musawah: The feedback has been phenomenal! People have been playing the video on repeat, wanting to translate the lyrics into local languages, asking for the song as their ringtone and the illustrations as their wallpaper. 

The overwhelmingly positive responses show that this collaboration between Felukah, Malik El Messiry, Rama Duwaji and Musawah has tapped into a truth about gender injustice that resonates with people
It's a testament to the insightful and fantastic work these young artists have put into making this moving video together, and to the necessity of reforming Muslim laws and practices that discriminate against women and girls. 
Rama

re-volt: What was your initial thoughts when you first were approached to work on this project? 

Rama: When Musawah first approached me I was really enthusiastic about their campaign because they represent everything I stand for in terms of raising awareness about taboo issues in our communities and challenging the ideals that we have taken to be as norm in order to create new systems that work with Muslim women, not against them
I was also a little nervous because this was my first time doing a full length animation, but excitement took over nerves and it was a great challenge! I think the amazing vocals of Felukah really made it come to life.

re-volt: How did the illustration come to life, how long did it take you to complete it?

Rama: The animation is 2,500+ frames long and took me about a month and a half to finish the project, storyboard and all. 

Frame by frame animation can be a super time consuming method, lots of people prefer to animate using programs like Adobe After Effects, but to me, the hand made feeling that the frame by frame method creates gives the animation more character and life, so it was worth the labor. 
After listening to the song, I pitched the main storyboard to the team, they helped refine it and from there on out it was just about getting the work done, one scene at a time.




re-volt: In What Way You Think this campaign can make a change?

Rama: I think music and visual arts can each be so impactful and attention grabbing in raising awareness about important issues, so when they come together and intersect in the way that they do in the Mesh Hastanna project, hopefully it’ll create an open dialogue about Muslim women’s rights and shift how people see the outdated cultural norms in our communities.

It’s also really important to me that the project is primarily in Arabic, and Felukah did an amazing job in expressing the issues of the campaign all while rapping and singing it beautifully. 

I’m always in favor of making more content in Arabic because it never feels like there’s enough, and because I’m always cautious about making work that panders to western audiences, when the focus should be on our own communities. 

There are of course English subtitles and (hopefully) a universal visual language because the obvious matter of the fact is, not all Muslims speak Arabic and vice versa, so in addition to the English translations, I added familiar cues in the animation in order to be accessible and speak to not only a wider Muslim community but also everyone else.


Felukah


re-volt: When Musawah reached out to you and told you about the project, what were your initial thoughts?

Felukah: Initially when Musawah reached out to me and told me about the project, I wasn’t sure I’d be able to assist them, or I wasn’t sure I was the “right person” for this. 

The cause hit home, being that I am a Muslim woman myself who grew up witnessing countless injustices to the women around me and learning about the corrupt paradigm we operate in. 

I spoke to my mother who strongly encouraged me to challenge myself and write the song for the campaign— the minute I put myself in the headspace of urgency, calling for change and recollecting the experiences I (and those around me) went through, the lyrics started pouring out. My brother Malik Elmessiry caught the vibe and produced the music for this song.

re-volt: Thank you for using your talent to discuss such a topic. How long did it take you to write the song?

Felukah: I wrote the first draft of this song over the course of two nights, but I’ve been meticulously editing and redrafting the lyrics for precision in Arabic and accurate translations in English, for about three months now. It’s been a largely collaborative effort, the entire execution of this project.

re-volt: In your opinion, how much work needs to be on equality in the Middle-East?

Felukah: So much work needs to be done on equality in the Middle East.. I stand by the notion that revolution begins at home and then extends to the streets, the institutions, and finally can change policy. We need to work on our own wiring, as innovative thinkers, artists, or conscious members of any society that desperately needs change. Once our perspective has changed and we’ve come to view social issues as urgent opportunities to build culture, we develop a closeness with the cause we’re fighting for and wind up seeing it through. That is the aim, in my eyes at least.


re-volt: The song addresses the issue and also addresses the fact that a problem like this wont work itself out.. In Your opinion and as the writer for he song, I believe you already contributed to more awareness on this issue, but as felukah, what are the steps needed on ground beyond music to eradicate such mentality?

Felukah: That’s a good question. I definitely don’t think these deep-rooted issues in Muslim societies will just magically fix themselves, and I also recognize that it’ll take the combined, collaborative effort of everyone involved (and even everyone *not* involved) to speak up and create enough momentum to instigate real reform. 

Looking beyond music, what this entails is internalizing ideas of assertiveness and confidence in women, highlighting the efforts of men who are supporting the deconstruction of corrupt institutions/ideals, and emphasizing the importance of community building and solidarity. The more we can empathize and learn to see each other fully, the more this reliability will carry over to other facets of life and move us (collectively) to pursue the ongoing fight for equality.

Watch the full video below and stream it on Music Platforms, 
let the voice and actions of this campaign reach, push it, be LOUD about when you do so...

Super salute and love to Felukah, Rama, Malik and of course Musawah for putting this together. I am truly inspired..





Musawah is the global movement for equality and justice in the Muslim family. Since launching in 2009 in Malaysia, Musawah has built a knowledge-based global movement, bringing together activists, policy makers and scholars to challenge the ways Islam is used to justify discriminations against women in law and practice, and to offer a rights-based discourse and framework to advocate for equality and justice for women and marginalised groups living in Muslim contexts.
For more information on the Campaign for Justice and to join our campaign, visit www.musawah.org/campaign-for-justice. 

Saturday, February 8, 2020

FELUKAH: EGYPTIAN FEMCEE SAILING HER WAY THROUGH NEO-SOUL



Felukah (Pic by fotometro__) 

First time I heard "Felukah" was on a record that was produced by "Prodby77" who is an Egyptian producer based in Malaysia  - I was so impressed and I remember feeling also proud. She has a very unique vibe and there was something about her that made me believe in her & also show love and support.

I reached out for an interview, I sent in 17 questions!!! I really appreciate the time she gave me & Re-Volt, this is how the convo went, Show Love & Show support and get to know this incredible artist



BIG HASS: I gotta start with your name "Felukah", I know that your mom helped come up with it, tell us that story and since we talking family. How does your family feel about you doing music/hip-hop? 

Felukah: I was sitting with my mom in our balcony back in Cairo bouncing stage names back and forth when she thought up Felukah. We were looking for a word in Arabic that would be easily pronounced in the West—the philosophy around the name unfolded organically after that. 

Just like a felucca that’s sailing along the river, I want to embody an ebb and flow in my verse. Artistically and psychologically, I choose to stay open and explore where the wind takes me… it’s a very peaceful paradigm that I write in. 
Even if the emotion I’m grappling with is unkind or unpretty, the paradigm itself is rooted in authenticity and nature. 

My family sees the depth in what I do and have come to support my music career. I also work a lot with my older brother who co-produces and mixes my music; my sister helps manage me. We’re floating a very homegrown boat. 


felucca


BIG HASS: I love your poetry voice if that makes sense. You have a unique way of expressing words. You are from Egypt, but moved to the USA in 2017. I really am interested to know, If you didn't move there, would you be able to still pursue music in Egypt? 

Felukah: Language is my first love. It was my high school English teacher who introduced me to the power of poetry; it damn near unlocks pockets of your consciousness. I’ve been consistently writing poetry since the 9th grade, partially because of her. Only when I moved to New York City did that poetry evolve into rap music. I was around a lot of hip hop and was discovering my own sense of self in the freedom of a city with close to zero judgement. What’s mad cool is going back to Egypt and placing myself in the scene there, with the same identity and material that I’ve built in NY.

BIG HASS: Your track "Purple Philosophy" released in 2018, is one of my personal fav, love the references and the words, flow you used... can you take us through the process of you writing that and what is the sort of feedback you been getting on this specific song? 

Felukah: That’s crazy that your favorite track is off my first project! I don’t pride myself too much on the material in Battery Acid, I was just familiarizing myself with the idea of writing to record. “Purple Philosophy” does stand out to me however, it’s the first track I ever put out. I still work within the same framework; purple philosophy like I’mma be deepest shade of blue and still get loud as f*** I never wanted to be cool. It’s essentially the idea of welcoming highs and lows as part of a greater rhythm. I also shoutout Faten Hamama and Fairuz, who are two very important women in history. I got good feedback on the song when I dropped it on Soundcloud and that pushed me to keep creating.


 


BIG HASS: Correct me if Im wrong, you do have 1 EP + 2 Albums, How do you see you have evolved from 2018 till now? 

Felukah: I consider Citadel my first album and fully conceptualized project. I started getting closer to my sound in the Yansoon EP but hadn’t yet unlocked any signature flows or motifs. The most exciting thing about making music for me is the process and evolution of it all. To have grown through the manifestation of a feeling or an idea - that’s the trippiest, most beautiful thing. 

BIG HASS: Like i said, i love your story telling approach, I also respect and love the fact that you don't wana assign a certain genre to your music. How did that come about? 

Felukah: Because you're right, people tend to always put artists or even other people in a "BOX" and Label them, so being Label-Free is something I am totally with, how did you reach that conclusion? As a poet (and also as an air sign), I guess I see an openness and fluidity to things. We wake up every day and enter systems that perpetuate singularity and a digestibility of sorts, so we end up trapping ourselves under labels. Artists I admire like Solange, Noname, and Tyler, the Creator toy with genre just enough to keep their sounds fresh while maintaining the same essence. I believe in hip hop, I embody neo-soul and my mind works like jazz. Nurturing these different musical callings is essential to me.


Felukah (Pic by Fotometro)

BIG HASS: Name some of the artists you are currently listening to/getting inspiration from? 

Felukah: I’ve been spinning a lot of Tierra Whack and Joey Bada$$, while also taking inspiration from regional artists like Shabjdeed, DAM, and Egypt’s own Abyusif
My pallet changes on an almost weekly basis, but constants like Common and Erykah Badu can be found in almost every playlist I make. 

BIG HASS: We have an amazing Arabic Rap scene, but at the same time, there is a HUGE lack of women representation. What are your thoughts on that? and maybe even discuss why do you think it is the case? Is it traditions/culture? Is it that Hip-Hop is not really understood in Arabia...? Thoughts.. 

Felukah: Yes there is a severe lack of female energy in the Arabic rap game right now, but that’s destined to change. It may have been seen as taboo or risqué to be a female rapper at some point but embedded in our culture is storytelling and folklore. If you look at it that way, we were born with material for the mic. I think having more women in the industry in Egypt and surrounding Arab countries will definitely enhance our collective sound emanating to the rest of the world. 

BIG HASS: When you get on the mic in live events/open mics and you say you're from Egypt. How does the crowd usually react if they found out? and what has been the most amazing feedback you ever got? 

Felukah: People in the audience usually go through three phases of shock when the news first hits that I’m from Egypt. First it’s the fantasy built around the land, then it’s the fact that I’m rapping in English, then it’s the realization that I’m actually switching between English and Arabic. I like to keep people on their toes and I plan to incorporate more languages in the future. Someone once told me they’re learning Arabic on Duolingo to be able to understand my lyrics. That took me to the moon in my feels. 




BIG HASS: In terms of collaborations, what's your latest collabos, future ones, who do you wana collaborate with? Love that collabo with "Prodby77", maybe tell us how did that come about? 

Felukah: Most recently I was featured on Dena Anu$ka’s track “Caught in the Moment,” and am currently working on a record with Mvrs and another with Timmy the Nomad. Dig all their sounds a lot. I also have crazy material with rapper/producer Tuyme that we haven’t pushed yet. And that collab with 77 and Mo Sella was fire. Heard the beat and I fell right into it. “Kemia” was the only way to describe that feeling, having chemistry with the beat, and we ended up using that as the title. Dream collabs include Little Simz and Sampa the Great. 

BIG HASS: Your latest Album "Citadel" is incredible. Been listening to it! and Im so proud of you! How long did the album take to finalize? Your track "Ask The Birds In Cairo" Ft MC BolBol is super dope as well. love the collabo, love the English/Arabic, love the theme... + Tell us about the themes you discuss in this album? 

Felukah: Thank you! I started working on the album in December 2019 and decided to release it in July; many told me to take more time and get better mixing/mastering done. While I do agree that the project could still use some fine-tuning and potential remastering, it marked my evolution at that point and opened doors to multiple collaborations thereafter. Producers got a sense of what I was going for and now we can make moves in a far more intentional and grassroots fashion. As hinted at in the track “Ask the Birds in Cairo,” the entire concept behind Citadel rests on a notion of growing, building and taking true flight. The intro to the tape is a literal blueprint that introduces different themes of general elevation that the rest of the tracks highlight. Women’s empowerment, cultural representation and a lowkey profound silliness are themes I value deeply and definitely focused on in the album.

BIG HASS: What would you say is the most "Underrated" song you ever did? (A song that you personally thought it would do better, but it didnt)?
Felukah: Honestly “Whereto From Here” is my most underrated song. Verse is so fast and the beat is mad groovy, shoutout Rageh for hooking me up. I like my faster flows that incorporate lazy hazy hooks and I hope people catch onto that pattern soon. 

BIG HASS: Who are some of your favorite Arabic Female Musicians at the moment? 

Felukah: A lot of female talent on the rise. Dena Anu$ka just put out a wavy EP called Honey and Cream. Lella Fadda, Kilma and Peri are all about to launch. I’ve been blessed to perpetually find myself around divine, creative female energy. I can’t wait to work with each of them and inspire more women to hit the studio. 

BIG HASS:The fusion in your music is natural. One can see that, what has been the most challenging thing you have faced artistically? 

Felukah: I do like fusing languages, genres and concepts in my work. It actually hasn’t been challenging from a production standpoint; I think and feel in this way so I’m just staying true to my process. The difficulty might be in how people receive the material.. But I don’t make music for streams or followers. I drop bars and then see where they circulate.

BIG HASS: Are you getting support from Egyptian Media? If so, please shout them out because we want to highlight them too

Felukah: It’s cool to see independent production companies raising the heat in Egypt. I worked with DROOGS on the visual for “Ask the Birds in Cairo” and sat with them for a dope interview session afterwards. More recently I collaborated with Vybz to create this next project. They’ve also been the coolest team -- very hard working.





BIG HASS: What are you currently working on? Would love to see you in Dubai very soon performing maybe for THE BEAT DXB!!!? 

Felukah: 2020 starts this month for me. My first trap song “The Daughter” comes out on Monday (10th Feb'20) alongside a music video directed by the brilliant Seif Omar. I’m also cooking up an EP and outlining a collection of vignettes/short fiction for a book. I want to keep my place in literature in the written word. Books and records for the win. I’m trying to come through to Dubai mad soon! 




BIG HASS: Before I let you go, I need you to tell of few names we need to check in the Cairo Music Scene. Who you into? And If people can take ONE THING only from your music, what would it be? 

Felukah:Definitely peep Wegz and Molotof. We also have a scene for progressive rock, led by the band Sublunary. Kilma has an experimental sound and is definitely one to check out. If there’s one thing I want people to take from my music it’s the beauty of lyricism. I want to be remembered as a thinker and a poet. Nas reacts never calmy on a hype track - but we might. I’m getting spiritual on trap beats and switching flows while staying lo-fi. I’m learning the universe through verse of my own and I’m psyched to have people on this journey with me.

BIG HASS: Any Last words, Any Shout Outs, Please Go! 

Felukah: Shoutout to all the women artists in the MENA region who are searching for a reason to release their music, share their visual art or pursue their creative passions. Believe in your seat at this table. The world is listening.


Follow Felukah & Show Love

Friday, October 11, 2019

"Hold Me Down" Title of the Debut EP for Egyptian-Malaysia based Produced "77"


'Hold Me Down" EP Artwork 


There's a certain feeling of satisfaction when I'm able to spot talents at their early stage or when they drop their first album/EP/song. Im a big believer that if something impacted me that I want to support it. I don't wait until that artist really "makes" it and that could be a good or bad thing. I just trust my instincts and go for it. Supporting someone with a talent is NEVER wrong and that's always been my approach since 2007 till now. 

Yesterday, I heard a new EP dropped by Egyptian producer "77". He is 19. Born-raised in Jeddah, Saudi Arabia and currently in Malaysia pursuing an education in sound engineering. His name is Mahmoud, and his parents calls him "7ooda" and he chose the name "77" as an "artist/stage" name simply because he saw the number "77" everywhere and he took that as a "SIGN" ... 

When I asked him about his debut EP entitled "Hold Me Down", he had this to say: "...this is very special to me because as an individual, I always felt that something was holding me back from achieving what I want whether it is making music as an Arab or taking on the challenge that our society/culture refuses to accept or support. Especially now more than ever we are living in a generation where there is so much negativity being passed around"

I personally support such a theme and the fact that he's 19 and took that step is something I want to salute him on. He goes on and say "While creating "Hold me down", I slowly began to accept that I am the one that is holding myself back, the fact that I let all these things get into my head really shows that it is all up to me whether I will let that stop me from chasing what I'm really passionate about or not. After finally accepting that, I have given myself the freedom to do what I want knowing that there is nothing holding me down."

"77" at work 


".. Nothing is holding you down but yourself! A huge shout out to every individual that was involved in this project for believing in my vision and for expressing their feelings towards this topic through a creative process!" 77 told Re-Volt 

Listen to the FULL EP here and it features few artists that I personally love like , Keyz from Sudan, Felukah from Egypt and Acequared from Jordan + many others 

I personally enjoyed the full EP, the journey I took, I had a 40 min drive and just put it on! and from the intro, "77" was able to take me through that journey of "Self Discovery" and that life might throw certain challenges your way but that's the way you will learn. I loved the production. I loved how simple/yet complicated they are. In terms of rappers, I salute "77" for choosing the names he got. I enjoyed it and I recommend you giving this a listen...

Show Love. Show Support.

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